Marketing Your Business
Successfully promoting your business is absolutely vital for success
It’s time to let the world know you exist!
You’ve got your fabulous business: now spread the word!
To turn your ideas, products & services into a real business that generates sales, revenue and profit, people need to want to buy from you. And first they need to be able to find you…
Key Objectives:
- Get found.
- Stand out from the crowd.
- Make it easy to choose you!
Key Questions:
- How can you help people discover YOU?
- What makes YOU different?
- What can you offer to encourage (and make it easy for) people to choose YOU?
But, getting your business ‘out-there’ isn’t an easy process.
And then converting potential customers to being actual paying clients is another hurdle to overcome.
It’s easy to spend vast amounts of money of various marketing campaigns with little or no return.
And there are a multitude of approaches and channels available to promote your business.
At Launching Pad, we’ll help you navigate the options to create targeted approach.
We won’t over-promise and will work with you to deliver solutions that actually work and don’t cost the earth!
Where to begin with advertising?
There are so many options: Online & Offline, Paid & Free and so many different potential avenues that it can seem like a labyrinth and can be overwhelming.
Launching Pad will help you navigate these options to help you choose the route(s) that work for your business.
Our Approach
Our comprehensive approach to your business’s marketing strategy puts you in the driving seat. We will look at your offering (products and/or services), your goals, your target market and your budget to find a solution that works for you.
Your Products/Services
Whatever they may be!
Your Goals
Financial or otherwise – to build your business your way.
Your Target Market
Sectors, sub-sectors and areas where we can identify gaps.
Your Budget
Large or small, there are always ways to get your name out there!
What’s Next?
Where to start?
Our first step is always to have a free consultation to get an understanding of your company, your products/services, you (yes you!), your goals and ambitions, and of any constraints you might have.
The solution may include website design or redesign, search engine optimisation, social media marketing, search engine marketing, physical marketing or a whole array of promotional routes bespoke to you, your business and your industry.
You know your business better than anyone
We will draw on this to find out your target market, your target audience and to see if there are audiences that could broaden this pool, or conversely if the best step would be to focus on a sub-set of this market at first to help you perfect your strategy.
You’re in the driving seat
We will draw on our investigations (meeting with you, market research etc.) and our experience, to recommend potential solutions to help promote your business – AND to convert enquiries to paying customers. Nothing will happen without your agreement – you are in control at all times.
Implementation
Once you are happy to proceed, we will implement our recommendations and then work with you for as long as you require us, to continue to promote your business and to bring in new clients with you. That may be by creating and managing marketing solutions, creating/amending your website to encourage take-up, continuous mentoring and monitoring of solutions to find what works best and to continually improve.
BEFORE you spend a penny, speak to us!
- No obligation at all.
- Zero cost up front.
- Worst case scenario, you get some external input!
